This is how we created dialogue between children and adults.
This is how we created dialogue between children and adults.
This is how we created dialogue between children and adults.
Client
Forbrugerrådet Tænk
Services
Marketing & Campaigns
Film Production
Content & Social Media
Brand Positioning & Platform
Identity & Design
Media
We let an algorithm welcome the internet as a physical place and got thousands of parents to start the difficult conversation.
Client
Forbrugerrådet Tænk
Services
Marketing & Campaigns
Film Production
Content & Social Media
Brand Positioning & Platform
Identity & Design
Media
We let an algorithm welcome the internet as a physical place and got thousands of parents to start the difficult conversation.
Client
Forbrugerrådet Tænk
Services
Marketing & Campaigns
Film Production
Content & Social Media
Brand Positioning & Platform
Identity & Design
Media
We let an algorithm welcome the internet as a physical place and got thousands of parents to start the difficult conversation.
Challenge
Half of children's lives take place digitally. But it is still the physical everyday life that most parents talk to their children about. That is why we created Shortcut. An initiative that aims to foster dialogue, understanding, and presence between children and adults in the digital space.
Challenge
Half of children's lives take place digitally. But it is still the physical everyday life that most parents talk to their children about. That is why we created Shortcut. An initiative that aims to foster dialogue, understanding, and presence between children and adults in the digital space.
Half of children's lives take place digitally. But it is still the physical everyday life that most parents talk to their children about. That is why we created Shortcut. An initiative that aims to foster dialogue, understanding, and presence between children and adults in the digital space.
Solution
We launched a film that shows the chaotic reality of the internet, and a digital hub that gathers guides, content, and conversation prompts. All designed to make it easier for parents to be curious and present - and to initiate conversations before problems arise.
Solution
We launched a film that shows the chaotic reality of the internet, and a digital hub that gathers guides, content, and conversation prompts. All designed to make it easier for parents to be curious and present - and to initiate conversations before problems arise.
We launched a film that shows the chaotic reality of the internet, and a digital hub that gathers guides, content, and conversation prompts. All designed to make it easier for parents to be curious and present - and to initiate conversations before problems arise.
Results
Cresta Award 2023: Social Impact (Bronze)
Completed video views
2.6
my.
Believes that Shortcut is a strong dialogue partner
78
%
Posts on Facebook
4000
Coverage of the target group
85
%
Results
Cresta Award 2023: Social Impact (Bronze)
Completed video views
2.6
my.
Believes that Shortcut is a strong dialogue partner
78
%
Posts on Facebook
4000
Coverage of the target group
85
%
Results
Cresta Award 2023: Social Impact (Bronze)
Completed video views
2.6
my.
Believes that Shortcut is a strong dialogue partner
78
%
Posts on Facebook
4000
Coverage of the target group
85
%
Contact us
Annette Pryce
Managing Director
Contact us
Annette Pryce
Managing Director
Contact us