From new attraction to national enthusiasm
From new attraction to national enthusiasm
From new attraction to national enthusiasm
Client
Zoologisk Have
With a strong campaign, the pandas' arrival became more than just news. It became a national event that drew record numbers of guests and strengthened ZOO's position.
Client
Zoologisk Have
With a strong campaign, the pandas' arrival became more than just news. It became a national event that drew record numbers of guests and strengthened ZOO's position.
Client
Zoologisk Have
With a strong campaign, the pandas' arrival became more than just news. It became a national event that drew record numbers of guests and strengthened ZOO's position.
Challenge
Copenhagen ZOO was in the midst of a major transformation. From a classical zoo to a modern experience and educational universe.
The arrival of two pandas was a unique opportunity. But also a challenge. How do you create attention that matches the expectations for two of the world's most iconic animals? And how do you ensure that the interest extends beyond the opening day?
Challenge
Copenhagen ZOO was in the midst of a major transformation. From a classical zoo to a modern experience and educational universe.
The arrival of two pandas was a unique opportunity. But also a challenge. How do you create attention that matches the expectations for two of the world's most iconic animals? And how do you ensure that the interest extends beyond the opening day?
Copenhagen ZOO was in the midst of a major transformation. From a classical zoo to a modern experience and educational universe.
The arrival of two pandas was a unique opportunity. But also a challenge. How do you create attention that matches the expectations for two of the world's most iconic animals? And how do you ensure that the interest extends beyond the opening day?
Solution
We developed a comprehensive campaign and brand platform that turned the pandas into a cultural moment.
The campaign started with teasers, where the panda's eye and the ZOO tower sparked curiosity. When the pandas arrived, the story unfolded through outdoor advertising that combined facts and personality in an easy and engaging format.
At the same time, the campaign was amplified through content, partnerships, and influencers, keeping the interest alive both before and after the arrival.
In parallel, we developed a new brand platform and identity supporting ZOO's long-term ambition to be a place of experience, learning, and fascination.
Solution
We developed a comprehensive campaign and brand platform that turned the pandas into a cultural moment.
The campaign started with teasers, where the panda's eye and the ZOO tower sparked curiosity. When the pandas arrived, the story unfolded through outdoor advertising that combined facts and personality in an easy and engaging format.
At the same time, the campaign was amplified through content, partnerships, and influencers, keeping the interest alive both before and after the arrival.
In parallel, we developed a new brand platform and identity supporting ZOO's long-term ambition to be a place of experience, learning, and fascination.
We developed a comprehensive campaign and brand platform that turned the pandas into a cultural moment.
The campaign started with teasers, where the panda's eye and the ZOO tower sparked curiosity. When the pandas arrived, the story unfolded through outdoor advertising that combined facts and personality in an easy and engaging format.
At the same time, the campaign was amplified through content, partnerships, and influencers, keeping the interest alive both before and after the arrival.
In parallel, we developed a new brand platform and identity supporting ZOO's long-term ambition to be a place of experience, learning, and fascination.
Results
The campaign turned the pandas into a driver for both awareness and visits.
Double the number of visitors on the opening day
Over 100,000 guests during Easter
Significant increase in sales of annual passes
General growth in visitor numbers after launch
Results
The campaign turned the pandas into a driver for both awareness and visits.
Double the number of visitors on the opening day
Over 100,000 guests during Easter
Significant increase in sales of annual passes
General growth in visitor numbers after launch
Results
The campaign turned the pandas into a driver for both awareness and visits.
Double the number of visitors on the opening day
Over 100,000 guests during Easter
Significant increase in sales of annual passes
General growth in visitor numbers after launch
Contact us
Contact us
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