How UNICEF made donations visible in the streets
How UNICEF made donations visible in the streets
How UNICEF made donations visible in the streets
Client
Unicef Danmark
When the world was vaccinated, millions still lacked access. A simple idea turned Danes' vaccination into a visible invitation to give back.
Client
Unicef Danmark
When the world was vaccinated, millions still lacked access. A simple idea turned Danes' vaccination into a visible invitation to give back.
Client
Unicef Danmark
When the world was vaccinated, millions still lacked access. A simple idea turned Danes' vaccination into a visible invitation to give back.
Solution
The solution was based on something everyone was talking about: the small plaster on the shoulder after vaccination.
We developed a special UNICEF plaster with a QR code that made it possible to donate directly. The plaster was designed to stand out with strong colors and illustrations, making it a conversation starter.
The campaign was launched widely with ambassadors, but also through a more unexpected activation. The plasters appeared on the shoulders of famous statues and artworks across the country. From "Man Meets the Sea" to Hans Christian Andersen in Odense. Suddenly, a global problem was made present in the Danish streetscape.
Solution
The solution was based on something everyone was talking about: the small plaster on the shoulder after vaccination.
We developed a special UNICEF plaster with a QR code that made it possible to donate directly. The plaster was designed to stand out with strong colors and illustrations, making it a conversation starter.
The campaign was launched widely with ambassadors, but also through a more unexpected activation. The plasters appeared on the shoulders of famous statues and artworks across the country. From "Man Meets the Sea" to Hans Christian Andersen in Odense. Suddenly, a global problem was made present in the Danish streetscape.
The solution was based on something everyone was talking about: the small plaster on the shoulder after vaccination.
We developed a special UNICEF plaster with a QR code that made it possible to donate directly. The plaster was designed to stand out with strong colors and illustrations, making it a conversation starter.
The campaign was launched widely with ambassadors, but also through a more unexpected activation. The plasters appeared on the shoulders of famous statues and artworks across the country. From "Man Meets the Sea" to Hans Christian Andersen in Odense. Suddenly, a global problem was made present in the Danish streetscape.
Results
The campaign made a complex global issue concrete and visible in Danes' everyday lives.
Increased awareness of unequal vaccine access
A simple and direct path to donation via QR codes
Strong visibility through both well-known public figures and iconic locations
A creative solution that broke through the pandemic's communication fatigue
Key Takeaways
Make the global local and tangible
Use existing behavior as a lever for action
Creative execution can shift both awareness and action
Results
The campaign made a complex global issue concrete and visible in Danes' everyday lives.
Increased awareness of unequal vaccine access
A simple and direct path to donation via QR codes
Strong visibility through both well-known public figures and iconic locations
A creative solution that broke through the pandemic's communication fatigue
Key Takeaways
Make the global local and tangible
Use existing behavior as a lever for action
Creative execution can shift both awareness and action
Results
The campaign made a complex global issue concrete and visible in Danes' everyday lives.
Increased awareness of unequal vaccine access
A simple and direct path to donation via QR codes
Strong visibility through both well-known public figures and iconic locations
A creative solution that broke through the pandemic's communication fatigue
Key Takeaways
Make the global local and tangible
Use existing behavior as a lever for action
Creative execution can shift both awareness and action
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