From climate risk to shared responsibility
From climate risk to shared responsibility
From climate risk to shared responsibility
Client
Tryg Forsikring
Climate change is not just a challenge for the insurance industry. It is a challenge for society as a whole. Together with Tryg, we turned climate adaptation into an agenda that united citizens, the media, and decision-makers around a shared responsibility.
Client
Tryg Forsikring
Climate change is not just a challenge for the insurance industry. It is a challenge for society as a whole. Together with Tryg, we turned climate adaptation into an agenda that united citizens, the media, and decision-makers around a shared responsibility.
Client
Tryg Forsikring
Climate change is not just a challenge for the insurance industry. It is a challenge for society as a whole. Together with Tryg, we turned climate adaptation into an agenda that united citizens, the media, and decision-makers around a shared responsibility.
Challenge
Climate change is not only changing the weather. It is also changing the conditions for running an insurance business.
More cloudbursts and rising water levels mean more damage for customers, while more homes risk becoming so exposed that they become difficult to insure.
For Tryg, the challenge was therefore about more than claim payouts. It was about shifting the conversation from who pays the bill to how we as a society prevent it.
This required a clear position and an agenda that extended beyond the company's own interests.
Challenge
Climate change is not only changing the weather. It is also changing the conditions for running an insurance business.
More cloudbursts and rising water levels mean more damage for customers, while more homes risk becoming so exposed that they become difficult to insure.
For Tryg, the challenge was therefore about more than claim payouts. It was about shifting the conversation from who pays the bill to how we as a society prevent it.
This required a clear position and an agenda that extended beyond the company's own interests.
Climate change is not only changing the weather. It is also changing the conditions for running an insurance business.
More cloudbursts and rising water levels mean more damage for customers, while more homes risk becoming so exposed that they become difficult to insure.
For Tryg, the challenge was therefore about more than claim payouts. It was about shifting the conversation from who pays the bill to how we as a society prevent it.
This required a clear position and an agenda that extended beyond the company's own interests.
Solution
We developed an agenda-driven communication effort that made climate adaptation a common cause.
Based on analysis, strategic communication, public affairs, and PR, we created a coherent narrative that made a complex issue concrete, relevant, and action-oriented.
A pair of red rubber boots became the visual focal point of the campaign. Not just as a creative touch, but as a symbol of a challenge that concerns us all.
The effort was driven by a comprehensive population analysis of Danes' attitudes towards climate risks. The insights formed the basis for press stories, political dialogues, and a targeted LinkedIn effort, where strong voices helped elevate the agenda.
At the same time, we gathered politicians, experts, and decision-makers for a debate on how climate adaptation can become a shared responsibility rather than an individual problem.
Because when the agenda is important enough, communication is not just about being heard. It is about creating movement.
Solution
We developed an agenda-driven communication effort that made climate adaptation a common cause.
Based on analysis, strategic communication, public affairs, and PR, we created a coherent narrative that made a complex issue concrete, relevant, and action-oriented.
A pair of red rubber boots became the visual focal point of the campaign. Not just as a creative touch, but as a symbol of a challenge that concerns us all.
The effort was driven by a comprehensive population analysis of Danes' attitudes towards climate risks. The insights formed the basis for press stories, political dialogues, and a targeted LinkedIn effort, where strong voices helped elevate the agenda.
At the same time, we gathered politicians, experts, and decision-makers for a debate on how climate adaptation can become a shared responsibility rather than an individual problem.
Because when the agenda is important enough, communication is not just about being heard. It is about creating movement.
We developed an agenda-driven communication effort that made climate adaptation a common cause.
Based on analysis, strategic communication, public affairs, and PR, we created a coherent narrative that made a complex issue concrete, relevant, and action-oriented.
A pair of red rubber boots became the visual focal point of the campaign. Not just as a creative touch, but as a symbol of a challenge that concerns us all.
The effort was driven by a comprehensive population analysis of Danes' attitudes towards climate risks. The insights formed the basis for press stories, political dialogues, and a targeted LinkedIn effort, where strong voices helped elevate the agenda.
At the same time, we gathered politicians, experts, and decision-makers for a debate on how climate adaptation can become a shared responsibility rather than an individual problem.
Because when the agenda is important enough, communication is not just about being heard. It is about creating movement.
Results
The effort positioned Tryg as a credible and constructive voice in the climate debate and raised awareness of an agenda that extends far beyond the insurance industry.
Results
90 press stories with a combined reach of 2.5 million Danes
Over 400,000 organic views on LinkedIn
More than 200,000 views of the campaign film
13 prominent profiles activated with a combined network of 145,000+ followers
Participation from key decision-makers, including the Deputy Prime Minister
Invitation to further dialogue with the Ministry of Environment on future climate adaptation
Strengthened internal pride and a clear positioning of Tryg as an active societal player
Results
The effort positioned Tryg as a credible and constructive voice in the climate debate and raised awareness of an agenda that extends far beyond the insurance industry.
Results
90 press stories with a combined reach of 2.5 million Danes
Over 400,000 organic views on LinkedIn
More than 200,000 views of the campaign film
13 prominent profiles activated with a combined network of 145,000+ followers
Participation from key decision-makers, including the Deputy Prime Minister
Invitation to further dialogue with the Ministry of Environment on future climate adaptation
Strengthened internal pride and a clear positioning of Tryg as an active societal player
Results
The effort positioned Tryg as a credible and constructive voice in the climate debate and raised awareness of an agenda that extends far beyond the insurance industry.
Results
90 press stories with a combined reach of 2.5 million Danes
Over 400,000 organic views on LinkedIn
More than 200,000 views of the campaign film
13 prominent profiles activated with a combined network of 145,000+ followers
Participation from key decision-makers, including the Deputy Prime Minister
Invitation to further dialogue with the Ministry of Environment on future climate adaptation
Strengthened internal pride and a clear positioning of Tryg as an active societal player
Contact us
Merete Arentoft
Managing Director & Partner
Contact us
Merete Arentoft
Managing Director & Partner
Contact us
Merete Arentoft
Managing Director & Partner
Information
Information
Information