From invisible financing to a stronger social agenda
From invisible financing to a stronger social agenda
From invisible financing to a stronger social agenda
Client
KommuneKredit
KommuneKredit plays a crucial role in the development of Denmark, but their significance was invisible to most. Together, we developed a strategic platform that made their contribution to society clearer and gave them a stronger starting point for taking part in the agendas where they can make a real difference.
Client
KommuneKredit
KommuneKredit plays a crucial role in the development of Denmark, but their significance was invisible to most. Together, we developed a strategic platform that made their contribution to society clearer and gave them a stronger starting point for taking part in the agendas where they can make a real difference.
Client
KommuneKredit
KommuneKredit plays a crucial role in the development of Denmark, but their significance was invisible to most. Together, we developed a strategic platform that made their contribution to society clearer and gave them a stronger starting point for taking part in the agendas where they can make a real difference.
Challenge
KommuneKredit finances schools, daycare institutions, climate projects, and other critical infrastructure throughout Denmark. Yet, only a narrow circle of stakeholders knew the organization and its role.
The communication was primarily linked to specific loan processes and therefore failed to show the larger narrative of how KommuneKredit contributes to the development of society.
The challenge was not just to increase awareness. It was to give KommuneKredit a clearer role in the conversations that shape future welfare, green transition, and local development.
Challenge
KommuneKredit finances schools, daycare institutions, climate projects, and other critical infrastructure throughout Denmark. Yet, only a narrow circle of stakeholders knew the organization and its role.
The communication was primarily linked to specific loan processes and therefore failed to show the larger narrative of how KommuneKredit contributes to the development of society.
The challenge was not just to increase awareness. It was to give KommuneKredit a clearer role in the conversations that shape future welfare, green transition, and local development.
KommuneKredit finances schools, daycare institutions, climate projects, and other critical infrastructure throughout Denmark. Yet, only a narrow circle of stakeholders knew the organization and its role.
The communication was primarily linked to specific loan processes and therefore failed to show the larger narrative of how KommuneKredit contributes to the development of society.
The challenge was not just to increase awareness. It was to give KommuneKredit a clearer role in the conversations that shape future welfare, green transition, and local development.
Solution
At Forte Advice, we believe that strong organizations become stronger when they take an active part in the agendas that matter to people and society.
Therefore, we began by mapping KommuneKredit's surroundings through a stakeholder analysis. The analysis showed where the organization's narrative was not reaching, and where the potential for a stronger position was greatest.
On this basis, we developed a new core narrative and a strategic communication platform, which shifted the focus from financing to societal value.
Together, we identified the agendas where KommuneKredit has both a legitimate role and a special responsibility to contribute. Agendas that were translated into concrete communication principles, messages, and action plans, so the organization could work more proactively and create greater impact in the public eye.
The result was a shared strategic foundation that makes it easier to connect KommuneKredit's expertise with the societal challenges they help to solve.
Solution
At Forte Advice, we believe that strong organizations become stronger when they take an active part in the agendas that matter to people and society.
Therefore, we began by mapping KommuneKredit's surroundings through a stakeholder analysis. The analysis showed where the organization's narrative was not reaching, and where the potential for a stronger position was greatest.
On this basis, we developed a new core narrative and a strategic communication platform, which shifted the focus from financing to societal value.
Together, we identified the agendas where KommuneKredit has both a legitimate role and a special responsibility to contribute. Agendas that were translated into concrete communication principles, messages, and action plans, so the organization could work more proactively and create greater impact in the public eye.
The result was a shared strategic foundation that makes it easier to connect KommuneKredit's expertise with the societal challenges they help to solve.
At Forte Advice, we believe that strong organizations become stronger when they take an active part in the agendas that matter to people and society.
Therefore, we began by mapping KommuneKredit's surroundings through a stakeholder analysis. The analysis showed where the organization's narrative was not reaching, and where the potential for a stronger position was greatest.
On this basis, we developed a new core narrative and a strategic communication platform, which shifted the focus from financing to societal value.
Together, we identified the agendas where KommuneKredit has both a legitimate role and a special responsibility to contribute. Agendas that were translated into concrete communication principles, messages, and action plans, so the organization could work more proactively and create greater impact in the public eye.
The result was a shared strategic foundation that makes it easier to connect KommuneKredit's expertise with the societal challenges they help to solve.
Results
Today, KommuneKredit stands with a far stronger foundation for working strategically and agenda-driven with communication.
A clear core narrative about the organization's contribution to society.
A strategic communication platform with clear messages and priorities.
A stronger starting point for taking an active part in relevant societal agendas.
Better conditions for strengthening awareness, legitimacy, and relations with key stakeholders.
Results
Today, KommuneKredit stands with a far stronger foundation for working strategically and agenda-driven with communication.
A clear core narrative about the organization's contribution to society.
A strategic communication platform with clear messages and priorities.
A stronger starting point for taking an active part in relevant societal agendas.
Better conditions for strengthening awareness, legitimacy, and relations with key stakeholders.
Results
Today, KommuneKredit stands with a far stronger foundation for working strategically and agenda-driven with communication.
A clear core narrative about the organization's contribution to society.
A strategic communication platform with clear messages and priorities.
A stronger starting point for taking an active part in relevant societal agendas.
Better conditions for strengthening awareness, legitimacy, and relations with key stakeholders.
Contact us
Anders Elleby Nielsen
Director, Corporate Communication
Contact us
Anders Elleby Nielsen
Director, Corporate Communication
Contact us
Anders Elleby Nielsen
Director, Corporate Communication
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