KVIT makes quitting nicotine possible in practice with personal support and a strong community

KVIT makes quitting nicotine possible in practice with personal support and a strong community

KVIT makes quitting nicotine possible in practice with personal support and a strong community

Client
Kræftens Bekæmpelse
Services
Digital design
UX
Digital Design & Accessibility
Front end
CMS & Digital Services
We designed and developed the app KVIT. Here, personal quitting plans are combined with daily motivation and a strong digital community.
Client
Kræftens Bekæmpelse
Services
Digital design
UX
Digital Design & Accessibility
Front end
CMS & Digital Services
We designed and developed the app KVIT. Here, personal quitting plans are combined with daily motivation and a strong digital community.
Client
Kræftens Bekæmpelse
Services
Digital design
UX
Digital Design & Accessibility
Front end
CMS & Digital Services
We designed and developed the app KVIT. Here, personal quitting plans are combined with daily motivation and a strong digital community.
Challenge
It takes more than just willpower to quit nicotine. It requires support, structure – and a place where you are not alone. Together with the Danish Cancer Society, we developed KVIT: An app that meets users at eye level and accompanies them all the way towards a nicotine-free life.
Challenge
It takes more than just willpower to quit nicotine. It requires support, structure – and a place where you are not alone. Together with the Danish Cancer Society, we developed KVIT: An app that meets users at eye level and accompanies them all the way towards a nicotine-free life.
It takes more than just willpower to quit nicotine. It requires support, structure – and a place where you are not alone. Together with the Danish Cancer Society, we developed KVIT: An app that meets users at eye level and accompanies them all the way towards a nicotine-free life.
Solution
KVIT offers personalized quit plans, daily motivational messages, and a digital community where users cheer each other on and share experiences. The app's design and features are based on behavioral science and user involvement - and are continuously optimized in step with new forms of nicotine consumption.
KVIT is Denmark's most widely used app for quitting nicotine - and a living proof of how human-centered technology can make a difference in everyday life.
Solution
KVIT offers personalized quit plans, daily motivational messages, and a digital community where users cheer each other on and share experiences. The app's design and features are based on behavioral science and user involvement - and are continuously optimized in step with new forms of nicotine consumption.
KVIT is Denmark's most widely used app for quitting nicotine - and a living proof of how human-centered technology can make a difference in everyday life.
KVIT offers personalized quit plans, daily motivational messages, and a digital community where users cheer each other on and share experiences. The app's design and features are based on behavioral science and user involvement - and are continuously optimized in step with new forms of nicotine consumption.
KVIT is Denmark's most widely used app for quitting nicotine - and a living proof of how human-centered technology can make a difference in everyday life.



Results
The KVIT app has almost 14,000 registered users who have entered their nicotine consumption and a quit date. The app's data shows that, in total, Kvit users have:
Avoided 106,331,982 cigarettes or nicotine products
Saved DKK 304,696,792
Had 5,147,098 smoke- or nicotine-free days
The KVIT app's user forum is highly active with 600+ discussion threads, 3000+ comments, and 5,100+ likes, and is an important part of the motivation.
Smoking cessation counselors also experience Kvit as a central tool in municipal rehabilitation programs.
”KVIT has a very sleek and simple design, which makes it easily accessible. You can easily get help for exactly where you are in your quitting process. KVIT makes the work of a cessation counselor easier because it explains things in a better and more visual way.”
Results
The KVIT app has almost 14,000 registered users who have entered their nicotine consumption and a quit date. The app's data shows that, in total, Kvit users have:
Avoided 106,331,982 cigarettes or nicotine products
Saved DKK 304,696,792
Had 5,147,098 smoke- or nicotine-free days
The KVIT app's user forum is highly active with 600+ discussion threads, 3000+ comments, and 5,100+ likes, and is an important part of the motivation.
Smoking cessation counselors also experience Kvit as a central tool in municipal rehabilitation programs.
”KVIT has a very sleek and simple design, which makes it easily accessible. You can easily get help for exactly where you are in your quitting process. KVIT makes the work of a cessation counselor easier because it explains things in a better and more visual way.”
Results
The KVIT app has almost 14,000 registered users who have entered their nicotine consumption and a quit date. The app's data shows that, in total, Kvit users have:
Avoided 106,331,982 cigarettes or nicotine products
Saved DKK 304,696,792
Had 5,147,098 smoke- or nicotine-free days
The KVIT app's user forum is highly active with 600+ discussion threads, 3000+ comments, and 5,100+ likes, and is an important part of the motivation.
Smoking cessation counselors also experience Kvit as a central tool in municipal rehabilitation programs.
”KVIT has a very sleek and simple design, which makes it easily accessible. You can easily get help for exactly where you are in your quitting process. KVIT makes the work of a cessation counselor easier because it explains things in a better and more visual way.”
Contact us

John Christensen
Head of Delivery Management
Contact us

John Christensen
Head of Delivery Management
Contact us

John Christensen
Head of Delivery Management
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