How to change transportation habits with a future-proof, scalable architecture
How to change transportation habits with a future-proof, scalable architecture
How to change transportation habits with a future-proof, scalable architecture
Client
Metroselskabet
Services
Digital design
UX
Front end
CMS & Digital Services
Marketing Automation
Azure Cloud
Permission Strategy
We developed an app to distribute and target tickets for the new M4 line to 50,000 commuters – with a technical setup that could handle high load and future-proof Metroselskabet's digital ambitions.
Client
Metroselskabet
Services
Digital design
UX
Front end
CMS & Digital Services
Marketing Automation
Azure Cloud
Permission Strategy
We developed an app to distribute and target tickets for the new M4 line to 50,000 commuters – with a technical setup that could handle high load and future-proof Metroselskabet's digital ambitions.
Client
Metroselskabet
Services
Digital design
UX
Front end
CMS & Digital Services
Marketing Automation
Azure Cloud
Permission Strategy
We developed an app to distribute and target tickets for the new M4 line to 50,000 commuters – with a technical setup that could handle high load and future-proof Metroselskabet's digital ambitions.
Solution
We developed an app with free tickets as a lever to change habits and create preference – built for three different target groups with their own needs.
The app was designed to be easy, fast, and intuitive – and it became that. With a native design, direct access to tickets, and intelligent use of animations, the user experience became both seamless and secure. Behind the simple exterior lies a flexible and future-proof technological architecture: Azure Cloud, Agillic automation, and microservices that handle everything from ticket redemption to customer service.
Technology and design went hand in hand, so the product both supported the campaign and elevated the entire Metro's digital maturity.
Solution
We developed an app with free tickets as a lever to change habits and create preference – built for three different target groups with their own needs.
The app was designed to be easy, fast, and intuitive – and it became that. With a native design, direct access to tickets, and intelligent use of animations, the user experience became both seamless and secure. Behind the simple exterior lies a flexible and future-proof technological architecture: Azure Cloud, Agillic automation, and microservices that handle everything from ticket redemption to customer service.
Technology and design went hand in hand, so the product both supported the campaign and elevated the entire Metro's digital maturity.
We developed an app with free tickets as a lever to change habits and create preference – built for three different target groups with their own needs.
The app was designed to be easy, fast, and intuitive – and it became that. With a native design, direct access to tickets, and intelligent use of animations, the user experience became both seamless and secure. Behind the simple exterior lies a flexible and future-proof technological architecture: Azure Cloud, Agillic automation, and microservices that handle everything from ticket redemption to customer service.
Technology and design went hand in hand, so the product both supported the campaign and elevated the entire Metro's digital maturity.
Results
4.8 stars in the App Store and 99.9% uptime
75% say the app increased their willingness to take the Metro in the future
80% say they use the Metro more than before
66% began using M4 earlier than they otherwise would have
Results
4.8 stars in the App Store and 99.9% uptime
75% say the app increased their willingness to take the Metro in the future
80% say they use the Metro more than before
66% began using M4 earlier than they otherwise would have
Results
4.8 stars in the App Store and 99.9% uptime
75% say the app increased their willingness to take the Metro in the future
80% say they use the Metro more than before
66% began using M4 earlier than they otherwise would have
Contact us
Thomas Sofienberg
Director of Strategy & Consulting, Partner
Contact us
Thomas Sofienberg
Director of Strategy & Consulting, Partner
Contact us