How did Trumf become the most valued loyalty program in the grocery market?
How did Trumf become the most valued loyalty program in the grocery market?
How did Trumf become the most valued loyalty program in the grocery market?
Client
Norgesgruppen
Services
Brands
NorgesGruppen is Norway's largest player in grocery goods and is behind chains like KIWI, Spar, Joker, and MENY. A central part of the digital effort is the loyalty program Trumf, which is Norway's largest with over 3 million active members.
Client
Norgesgruppen
Services
Brands
NorgesGruppen is Norway's largest player in grocery goods and is behind chains like KIWI, Spar, Joker, and MENY. A central part of the digital effort is the loyalty program Trumf, which is Norway's largest with over 3 million active members.
Client
Norgesgruppen
Services
Brands
NorgesGruppen is Norway's largest player in grocery goods and is behind chains like KIWI, Spar, Joker, and MENY. A central part of the digital effort is the loyalty program Trumf, which is Norway's largest with over 3 million active members.
Challenge
The battle for consumers is now taking place in real-time, on mobile, in apps, and across all channels. Today's customers expect tailored experiences, relevant benefits, and seamless technology. Everything gathered in one place. For Trumf, it is no longer just about a bonus but about being a relevant part of members' everyday lives.
Challenge
The battle for consumers is now taking place in real-time, on mobile, in apps, and across all channels. Today's customers expect tailored experiences, relevant benefits, and seamless technology. Everything gathered in one place. For Trumf, it is no longer just about a bonus but about being a relevant part of members' everyday lives.
The battle for consumers is now taking place in real-time, on mobile, in apps, and across all channels. Today's customers expect tailored experiences, relevant benefits, and seamless technology. Everything gathered in one place. For Trumf, it is no longer just about a bonus but about being a relevant part of members' everyday lives.
Solution
In collaboration with Trumf and NorgesGruppen, Forte has helped to develop and further develop the Trumf app – a digital platform for loyalty, insights, and consumer engagement. Here, members get a complete overview of bonuses, benefits, environmental and nutritional data, and even free parking.
Forte has also played a central role in the development of core features such as secure ID and login – the foundation for the entire Trumf experience across NorgesGruppen's brands.
One of the latest initiatives is Trumf Pay, a mobile payment solution integrated into the app. Today, Trumf Pay accounts for over 20% of all mobile payments in the loyalty program – and the share is growing rapidly.
Solution
In collaboration with Trumf and NorgesGruppen, Forte has helped to develop and further develop the Trumf app – a digital platform for loyalty, insights, and consumer engagement. Here, members get a complete overview of bonuses, benefits, environmental and nutritional data, and even free parking.
Forte has also played a central role in the development of core features such as secure ID and login – the foundation for the entire Trumf experience across NorgesGruppen's brands.
One of the latest initiatives is Trumf Pay, a mobile payment solution integrated into the app. Today, Trumf Pay accounts for over 20% of all mobile payments in the loyalty program – and the share is growing rapidly.
In collaboration with Trumf and NorgesGruppen, Forte has helped to develop and further develop the Trumf app – a digital platform for loyalty, insights, and consumer engagement. Here, members get a complete overview of bonuses, benefits, environmental and nutritional data, and even free parking.
Forte has also played a central role in the development of core features such as secure ID and login – the foundation for the entire Trumf experience across NorgesGruppen's brands.
One of the latest initiatives is Trumf Pay, a mobile payment solution integrated into the app. Today, Trumf Pay accounts for over 20% of all mobile payments in the loyalty program – and the share is growing rapidly.
Results
A customer-oriented approach and an uncompromising focus on customer value deliver results. Trumf is now the most valued loyalty program in the grocery market. They are experiencing membership growth, particularly among consumers under 30 years old.
Millions of members
3.1
Growth in the number of members since 2024
21
%
Billions of kroner in saved bonus
1.9
Results
A customer-oriented approach and an uncompromising focus on customer value deliver results. Trumf is now the most valued loyalty program in the grocery market. They are experiencing membership growth, particularly among consumers under 30 years old.
Millions of members
3.1
Growth in the number of members since 2024
21
%
Billions of kroner in saved bonus
1.9
Results
A customer-oriented approach and an uncompromising focus on customer value deliver results. Trumf is now the most valued loyalty program in the grocery market. They are experiencing membership growth, particularly among consumers under 30 years old.
Millions of members
3.1
Growth in the number of members since 2024
21
%
Billions of kroner in saved bonus
1.9
Together with Forte, we closely collaborate with the various chains in NorgesGruppen to make more active use of customer data. This is crucial for creating good customer experiences across physical and digital platforms, personalizing communication, and providing relevant messages that help customers make better choices in their daily lives.
Kristin Bigseth
,
CEO, Trumf
Together with Forte, we closely collaborate with the various chains in NorgesGruppen to make more active use of customer data. This is crucial for creating good customer experiences across physical and digital platforms, personalizing communication, and providing relevant messages that help customers make better choices in their daily lives.
Kristin Bigseth
,
CEO, Trumf
Together with Forte, we closely collaborate with the various chains in NorgesGruppen to make more active use of customer data. This is crucial for creating good customer experiences across physical and digital platforms, personalizing communication, and providing relevant messages that help customers make better choices in their daily lives.
Kristin Bigseth
,
CEO, Trumf
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Jesper Nørding Pedersen
Managing Director & Partner
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Jesper Nørding Pedersen
Managing Director & Partner
Contact us