How did a spreadsheet engage young people in the hidden consequences of copy products?
How did a spreadsheet engage young people in the hidden consequences of copy products?
How did a spreadsheet engage young people in the hidden consequences of copy products?
Client
Patent- og Varemærkestyrelsen
Services
Analysis & Insight
Marketing & Campaigns
We launched Denmark's Best Spreadsheet and captured young people in the purchasing situation.
Client
Patent- og Varemærkestyrelsen
Services
Analysis & Insight
Marketing & Campaigns
We launched Denmark's Best Spreadsheet and captured young people in the purchasing situation.
Client
Patent- og Varemærkestyrelsen
Services
Analysis & Insight
Marketing & Campaigns
We launched Denmark's Best Spreadsheet and captured young people in the purchasing situation.
Challenge
Google Spreadsheets has become a marketplace for young people's purchasing of copy products. And it creates both security and societal problems. Therefore, we met them right there where the decision is made, with a spreadsheet that turned the whole sheet upside down.
Challenge
Google Spreadsheets has become a marketplace for young people's purchasing of copy products. And it creates both security and societal problems. Therefore, we met them right there where the decision is made, with a spreadsheet that turned the whole sheet upside down.
Google Spreadsheets has become a marketplace for young people's purchasing of copy products. And it creates both security and societal problems. Therefore, we met them right there where the decision is made, with a spreadsheet that turned the whole sheet upside down.
Solution
Instead of links to fake products, we revealed the harsh consequences; health risks, organized crime, and exploitation. All conveyed in a language and format that the youth already knew and understood. The campaign infiltrated Discord, Reddit, and Twitch, and popular influencers helped spread the message further. Without a raised finger.
Solution
Instead of links to fake products, we revealed the harsh consequences; health risks, organized crime, and exploitation. All conveyed in a language and format that the youth already knew and understood. The campaign infiltrated Discord, Reddit, and Twitch, and popular influencers helped spread the message further. Without a raised finger.
Instead of links to fake products, we revealed the harsh consequences; health risks, organized crime, and exploitation. All conveyed in a language and format that the youth already knew and understood. The campaign infiltrated Discord, Reddit, and Twitch, and popular influencers helped spread the message further. Without a raised finger.
Results
Views of our spreadsheet
89,000
Average clicks per visitor
16
Engagement in the core target group
80
%
Twitch viewers with an average watch time of 75 minutes
2000
Results
Views of our spreadsheet
89,000
Average clicks per visitor
16
Engagement in the core target group
80
%
Twitch viewers with an average watch time of 75 minutes
2000
Results
Views of our spreadsheet
89,000
Average clicks per visitor
16
Engagement in the core target group
80
%
Twitch viewers with an average watch time of 75 minutes
2000
Contact us
Annette Pryce
Managing Director
Contact us
Annette Pryce
Managing Director
Contact us