How did a spreadsheet engage young people in the hidden consequences of copy products?
How did a spreadsheet engage young people in the hidden consequences of copy products?
How did a spreadsheet engage young people in the hidden consequences of copy products?
Client
Patent- og Varemærkestyrelsen
Services
Analysis & Insight
Marketing & Campaigns
We launched Denmark's Best Spreadsheet and captured young people in the purchasing situation.
Client
Patent- og Varemærkestyrelsen
Services
Analysis & Insight
Marketing & Campaigns
We launched Denmark's Best Spreadsheet and captured young people in the purchasing situation.
Client
Patent- og Varemærkestyrelsen
Services
Analysis & Insight
Marketing & Campaigns
We launched Denmark's Best Spreadsheet and captured young people in the purchasing situation.
Challenge
Google Spreadsheets has become a marketplace for young people's purchasing of copy products. And it creates both security and societal problems. Therefore, we met them right there where the decision is made, with a spreadsheet that turned the whole sheet upside down.
Challenge
Google Spreadsheets has become a marketplace for young people's purchasing of copy products. And it creates both security and societal problems. Therefore, we met them right there where the decision is made, with a spreadsheet that turned the whole sheet upside down.
Google Spreadsheets has become a marketplace for young people's purchasing of copy products. And it creates both security and societal problems. Therefore, we met them right there where the decision is made, with a spreadsheet that turned the whole sheet upside down.
Solution
Instead of links to fake products, we revealed the harsh consequences; health risks, organized crime, and exploitation. All conveyed in a language and format that the youth already knew and understood. The campaign infiltrated Discord, Reddit, and Twitch, and popular influencers helped spread the message further. Without a raised finger.
Solution
Instead of links to fake products, we revealed the harsh consequences; health risks, organized crime, and exploitation. All conveyed in a language and format that the youth already knew and understood. The campaign infiltrated Discord, Reddit, and Twitch, and popular influencers helped spread the message further. Without a raised finger.
Instead of links to fake products, we revealed the harsh consequences; health risks, organized crime, and exploitation. All conveyed in a language and format that the youth already knew and understood. The campaign infiltrated Discord, Reddit, and Twitch, and popular influencers helped spread the message further. Without a raised finger.
Results
Views of our spreadsheet
89,000
Average clicks per visitor
16
Engagement in the core target group
80
%
Twitch viewers with an average watch time of 75 minutes
2000
Results
Views of our spreadsheet
89,000
Average clicks per visitor
16
Engagement in the core target group
80
%
Twitch viewers with an average watch time of 75 minutes
2000
Results
Views of our spreadsheet
89,000
Average clicks per visitor
16
Engagement in the core target group
80
%
Twitch viewers with an average watch time of 75 minutes
2000
Contact us
Annette Pryce
Managing Director
Contact us
Annette Pryce
Managing Director
Contact us
Annette Pryce
Managing Director
Information
Information
Information