How SaxoInvestor made investing relevant for everyone
How SaxoInvestor made investing relevant for everyone
How SaxoInvestor made investing relevant for everyone
Client
Saxobank
Saxo Bank wanted to reach new, inexperienced investors. With a content-based campaign, investing was made concrete, understandable, and actionable. The result was strong performance, high relevance, and leads throughout the entire customer journey.
Client
Saxobank
Saxo Bank wanted to reach new, inexperienced investors. With a content-based campaign, investing was made concrete, understandable, and actionable. The result was strong performance, high relevance, and leads throughout the entire customer journey.
Client
Saxobank
Saxo Bank wanted to reach new, inexperienced investors. With a content-based campaign, investing was made concrete, understandable, and actionable. The result was strong performance, high relevance, and leads throughout the entire customer journey.
Challenge
Saxo Bank had a clear ambition to democratize investing. But perception stood in the way. Many viewed Saxo as a platform for professional and wealthy investors.
At the same time, new investors experience investing as complex and difficult to get started with. The barrier is not only knowledge, but also confidence.
The task was therefore twofold:
To change the perception of Saxo Bank
To make investing accessible and relevant for an entirely new target audience
Challenge
Saxo Bank had a clear ambition to democratize investing. But perception stood in the way. Many viewed Saxo as a platform for professional and wealthy investors.
At the same time, new investors experience investing as complex and difficult to get started with. The barrier is not only knowledge, but also confidence.
The task was therefore twofold:
To change the perception of Saxo Bank
To make investing accessible and relevant for an entirely new target audience
Saxo Bank had a clear ambition to democratize investing. But perception stood in the way. Many viewed Saxo as a platform for professional and wealthy investors.
At the same time, new investors experience investing as complex and difficult to get started with. The barrier is not only knowledge, but also confidence.
The task was therefore twofold:
To change the perception of Saxo Bank
To make investing accessible and relevant for an entirely new target audience
Solution
We started with one simple realization: Becoming an investor is a journey.
Therefore, we built a coherent customer journey with content that could follow the target group from curiosity to action.
The core of the campaign became the principle: Invest in what you know.
We developed a campaign across Saxo Bank's digital ecosystem with four tracks that guided users step-by-step.
To make the journey concrete and relatable, we followed two influencers, each with their own field of interest. Over six episodes, they went from beginners to presenting their own portfolios.
At the same time, we produced more than 600 content formats optimized for platforms like YouTube, Facebook, and Instagram to ensure maximum relevance and reach.
Solution
We started with one simple realization: Becoming an investor is a journey.
Therefore, we built a coherent customer journey with content that could follow the target group from curiosity to action.
The core of the campaign became the principle: Invest in what you know.
We developed a campaign across Saxo Bank's digital ecosystem with four tracks that guided users step-by-step.
To make the journey concrete and relatable, we followed two influencers, each with their own field of interest. Over six episodes, they went from beginners to presenting their own portfolios.
At the same time, we produced more than 600 content formats optimized for platforms like YouTube, Facebook, and Instagram to ensure maximum relevance and reach.
We started with one simple realization: Becoming an investor is a journey.
Therefore, we built a coherent customer journey with content that could follow the target group from curiosity to action.
The core of the campaign became the principle: Invest in what you know.
We developed a campaign across Saxo Bank's digital ecosystem with four tracks that guided users step-by-step.
To make the journey concrete and relatable, we followed two influencers, each with their own field of interest. Over six episodes, they went from beginners to presenting their own portfolios.
At the same time, we produced more than 600 content formats optimized for platforms like YouTube, Facebook, and Instagram to ensure maximum relevance and reach.
Results
The campaign set a new standard for how complex content can be communicated in an engaging format.
Strong performance across all parameters
High engagement and relevance within the target group
Increased top-of-mind for SaxoInvestor
Leads generated throughout the entire funnel
The campaign started in Denmark and was subsequently scaled to several international markets.
Results
The campaign set a new standard for how complex content can be communicated in an engaging format.
Strong performance across all parameters
High engagement and relevance within the target group
Increased top-of-mind for SaxoInvestor
Leads generated throughout the entire funnel
The campaign started in Denmark and was subsequently scaled to several international markets.
Results
The campaign set a new standard for how complex content can be communicated in an engaging format.
Strong performance across all parameters
High engagement and relevance within the target group
Increased top-of-mind for SaxoInvestor
Leads generated throughout the entire funnel
The campaign started in Denmark and was subsequently scaled to several international markets.
Contact us
Espen Højlund
CEO & Partner
Contact us
Espen Højlund
CEO & Partner
Contact us
Espen Højlund
CEO & Partner
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