How Hus Forbi put homelessness on the agenda
How Hus Forbi put homelessness on the agenda
How Hus Forbi put homelessness on the agenda
Client
Hus Forbi
In the midst of the Christmas coziness, a different kind of Christmas decoration reminded Danes of an overlooked reality. The campaign created political action and concrete improvements for the homeless.
Client
Hus Forbi
In the midst of the Christmas coziness, a different kind of Christmas decoration reminded Danes of an overlooked reality. The campaign created political action and concrete improvements for the homeless.
Client
Hus Forbi
In the midst of the Christmas coziness, a different kind of Christmas decoration reminded Danes of an overlooked reality. The campaign created political action and concrete improvements for the homeless.
Challenge
For many, Christmas is a time of community. For the homeless, it is often the opposite.
During COVID-19, the situation worsened. Shelters closed, Christmas events were cancelled, and daily contact on the street disappeared. Sales of Hus Forbi fell significantly, and isolation grew.
Hus Forbi needed to remind Danes and decision-makers alike that winter is a critical period. And that homelessness is not just about money, but also about relationships and human contact.
Challenge
For many, Christmas is a time of community. For the homeless, it is often the opposite.
During COVID-19, the situation worsened. Shelters closed, Christmas events were cancelled, and daily contact on the street disappeared. Sales of Hus Forbi fell significantly, and isolation grew.
Hus Forbi needed to remind Danes and decision-makers alike that winter is a critical period. And that homelessness is not just about money, but also about relationships and human contact.
For many, Christmas is a time of community. For the homeless, it is often the opposite.
During COVID-19, the situation worsened. Shelters closed, Christmas events were cancelled, and daily contact on the street disappeared. Sales of Hus Forbi fell significantly, and isolation grew.
Hus Forbi needed to remind Danes and decision-makers alike that winter is a critical period. And that homelessness is not just about money, but also about relationships and human contact.
Solution
We developed a campaign that turned one of Christmas's coziest symbols on its head.
Snow globes with real homeless people inside.
Using 3D scanning and printing, three people and their stories were made the centerpiece of their own snow globes. Inside the globes, their reality was told. About cold, loneliness, and the lack of contact.
The snow globes were sent to politicians, media, and influencers. As a physical and unavoidable reminder that Christmas is not the same for everyone.
Solution
We developed a campaign that turned one of Christmas's coziest symbols on its head.
Snow globes with real homeless people inside.
Using 3D scanning and printing, three people and their stories were made the centerpiece of their own snow globes. Inside the globes, their reality was told. About cold, loneliness, and the lack of contact.
The snow globes were sent to politicians, media, and influencers. As a physical and unavoidable reminder that Christmas is not the same for everyone.
We developed a campaign that turned one of Christmas's coziest symbols on its head.
Snow globes with real homeless people inside.
Using 3D scanning and printing, three people and their stories were made the centerpiece of their own snow globes. Inside the globes, their reality was told. About cold, loneliness, and the lack of contact.
The snow globes were sent to politicians, media, and influencers. As a physical and unavoidable reminder that Christmas is not the same for everyone.
Results
The campaign moved homelessness from a peripheral issue to a concrete political agenda.
DKK 5 million allocated to temporary shelters
Easing of assembly restrictions for Christmas events for the homeless
Increased awareness of loneliness and isolation among the homeless
Created a new conversation about the value of human contact
Results
The campaign moved homelessness from a peripheral issue to a concrete political agenda.
DKK 5 million allocated to temporary shelters
Easing of assembly restrictions for Christmas events for the homeless
Increased awareness of loneliness and isolation among the homeless
Created a new conversation about the value of human contact
Results
The campaign moved homelessness from a peripheral issue to a concrete political agenda.
DKK 5 million allocated to temporary shelters
Easing of assembly restrictions for Christmas events for the homeless
Increased awareness of loneliness and isolation among the homeless
Created a new conversation about the value of human contact
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