Sandwich on the outside. Rye bread on the inside.
Sandwich on the outside. Rye bread on the inside.
Sandwich on the outside. Rye bread on the inside.
Client
Schulstad
Services
Film production
Marketing & Campaigns
Media strategy
The historic packed lunch with whole grains from rye bread has, for many teenagers, been replaced by instant cup noodles, bake-off products, and sandwiches. Only a quarter of 16-17-year-olds eat rye bread daily, while 17% almost never touch it.
At the same time, we know that whole grains prevent a wide range of lifestyle diseases.
Client
Schulstad
Services
Film production
Marketing & Campaigns
Media strategy
The historic packed lunch with whole grains from rye bread has, for many teenagers, been replaced by instant cup noodles, bake-off products, and sandwiches. Only a quarter of 16-17-year-olds eat rye bread daily, while 17% almost never touch it.
At the same time, we know that whole grains prevent a wide range of lifestyle diseases.
Client
Schulstad
Services
Film production
Marketing & Campaigns
Media strategy
The historic packed lunch with whole grains from rye bread has, for many teenagers, been replaced by instant cup noodles, bake-off products, and sandwiches. Only a quarter of 16-17-year-olds eat rye bread daily, while 17% almost never touch it.
At the same time, we know that whole grains prevent a wide range of lifestyle diseases.
The task
So how do we bridge the gap between rye bread, which we know is healthy, and the sandwich that young people prefer? Fortunately, Schulstad has the answer to that.
Whether you are a young person or a parent, you will probably come across Rug Go on TV, at the train station, or on social media over the next few months. Among other things, we have received help from Mia Lyhne, who – like many other parents – will soon find out how much rye bread a delicious sandwich bread can contain.
We are super proud of the campaign and the result, and would therefore like to thank Schulstad for a fantastic collaboration.
The task
So how do we bridge the gap between rye bread, which we know is healthy, and the sandwich that young people prefer? Fortunately, Schulstad has the answer to that.
Whether you are a young person or a parent, you will probably come across Rug Go on TV, at the train station, or on social media over the next few months. Among other things, we have received help from Mia Lyhne, who – like many other parents – will soon find out how much rye bread a delicious sandwich bread can contain.
We are super proud of the campaign and the result, and would therefore like to thank Schulstad for a fantastic collaboration.
So how do we bridge the gap between rye bread, which we know is healthy, and the sandwich that young people prefer? Fortunately, Schulstad has the answer to that.
Whether you are a young person or a parent, you will probably come across Rug Go on TV, at the train station, or on social media over the next few months. Among other things, we have received help from Mia Lyhne, who – like many other parents – will soon find out how much rye bread a delicious sandwich bread can contain.
We are super proud of the campaign and the result, and would therefore like to thank Schulstad for a fantastic collaboration.
Contact us
Morten Hershøj
Strategy Director & Partner
Contact us
Morten Hershøj
Strategy Director & Partner
Contact us
Morten Hershøj
Strategy Director & Partner
Information
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Information