How do you get the Danes to take a stance on organ donation?
How do you get the Danes to take a stance on organ donation?
How do you get the Danes to take a stance on organ donation?
Client
Sundhedsstyrelsen
Services
Marketing & Campaigns
Film Production
Content & Social Media
Public Relations & Agenda-Setting
We approached a difficult subject with empathy and humor – and hit right there, where people actually listen.
Client
Sundhedsstyrelsen
Services
Marketing & Campaigns
Film Production
Content & Social Media
Public Relations & Agenda-Setting
We approached a difficult subject with empathy and humor – and hit right there, where people actually listen.
Client
Sundhedsstyrelsen
Services
Marketing & Campaigns
Film Production
Content & Social Media
Public Relations & Agenda-Setting
We approached a difficult subject with empathy and humor – and hit right there, where people actually listen.
Challenge
Most Danes are positively inclined towards organ donation. But half of them never take a stand. This makes a heavy situation even more difficult for those who are left behind.
Challenge
Most Danes are positively inclined towards organ donation. But half of them never take a stand. This makes a heavy situation even more difficult for those who are left behind.
Most Danes are positively inclined towards organ donation. But half of them never take a stand. This makes a heavy situation even more difficult for those who are left behind.
Solution
Alongside the Danish Health Authority, we intervened where it hurts; during the conversation. With a campaign that balances seriousness with warmth and humor, we acknowledged that it is human to be in doubt — and difficult to broach the subject.
Two strong films depict absurd scenarios where Danes go to great lengths to avoid just that conversation. Without raised fingers. With room to laugh and reflect.
The campaign reached the Danes on TV, in cinemas, on social media, and in print. With a simple message: Take a stance. It makes it easier for those you care about.
The campaign is currently running and meets the Danes on TV, in cinemas, on social media, and in print.
Solution
Alongside the Danish Health Authority, we intervened where it hurts; during the conversation. With a campaign that balances seriousness with warmth and humor, we acknowledged that it is human to be in doubt — and difficult to broach the subject.
Two strong films depict absurd scenarios where Danes go to great lengths to avoid just that conversation. Without raised fingers. With room to laugh and reflect.
The campaign reached the Danes on TV, in cinemas, on social media, and in print. With a simple message: Take a stance. It makes it easier for those you care about.
The campaign is currently running and meets the Danes on TV, in cinemas, on social media, and in print.
Alongside the Danish Health Authority, we intervened where it hurts; during the conversation. With a campaign that balances seriousness with warmth and humor, we acknowledged that it is human to be in doubt — and difficult to broach the subject.
Two strong films depict absurd scenarios where Danes go to great lengths to avoid just that conversation. Without raised fingers. With room to laugh and reflect.
The campaign reached the Danes on TV, in cinemas, on social media, and in print. With a simple message: Take a stance. It makes it easier for those you care about.
The campaign is currently running and meets the Danes on TV, in cinemas, on social media, and in print.
Contact us
Ida Graff Righolt
Client Lead & Head of Operations
Contact us
Ida Graff Righolt
Client Lead & Head of Operations
Contact us