How does one disabuse ROFUS for young men?
How does one disabuse ROFUS for young men?
How does one disabuse ROFUS for young men?
Client
Spillemyndigheden
We wanted to change the perception of ROFUS from being a sign of loss of control to becoming a kind of safe word in the boys' group.
Client
Spillemyndigheden
We wanted to change the perception of ROFUS from being a sign of loss of control to becoming a kind of safe word in the boys' group.
Client
Spillemyndigheden
We wanted to change the perception of ROFUS from being a sign of loss of control to becoming a kind of safe word in the boys' group.
Challenge
Gambling games fill boy communities - especially before parties, before they go out to the town. The problem arises in the group's dynamics, where it can feel difficult to speak up for fear of stepping out of the community.
Challenge
Gambling games fill boy communities - especially before parties, before they go out to the town. The problem arises in the group's dynamics, where it can feel difficult to speak up for fear of stepping out of the community.
Gambling games fill boy communities - especially before parties, before they go out to the town. The problem arises in the group's dynamics, where it can feel difficult to speak up for fear of stepping out of the community.
Solution
We created a campaign film that is meant to remind young men to “Take it EASY”, if they are having a bit too much fun.
The campaign film has been shown in cinemas, in the advertising block during sports, and on Twitch.
Solution
We created a campaign film that is meant to remind young men to “Take it EASY”, if they are having a bit too much fun.
The campaign film has been shown in cinemas, in the advertising block during sports, and on Twitch.
We created a campaign film that is meant to remind young men to “Take it EASY”, if they are having a bit too much fun.
The campaign film has been shown in cinemas, in the advertising block during sports, and on Twitch.
Contact us
Jeppe Nis Jensen
Creative Director & Partner
Contact us
Jeppe Nis Jensen
Creative Director & Partner
Contact us