How do you create a unified brand across national borders and legislation?
How do you create a unified brand across national borders and legislation?
How do you create a unified brand across national borders and legislation?
Client
Viking Fire
Services
Identity & Design
UX
Digital Design & Accessibility
We developed a cohesive visual identity, a clear core narrative, and a digital universe that adapts to both the USA and Europe.
Client
Viking Fire
Services
Identity & Design
UX
Digital Design & Accessibility
We developed a cohesive visual identity, a clear core narrative, and a digital universe that adapts to both the USA and Europe.
Client
Viking Fire
Services
Identity & Design
UX
Digital Design & Accessibility
We developed a cohesive visual identity, a clear core narrative, and a digital universe that adapts to both the USA and Europe.
Solution
Together with VIKING FIRE, we built a technical platform that can accommodate large differences without losing direction. A unified structure that can be adapted to local requirements, user journeys, and market logics.
The new digital architecture makes it easy to scale, edit, and target – while both UX, accessibility, and conversion have been considered from the start. Visually and technically, everything now connects, whether the user encounters the brand in Texas or Germany.
We also handled copy and creative direction for the launch of VIKING Valkyrie in the USA – and brought it all together in a digital universe that makes the brand present and navigable across continents.
Solution
Together with VIKING FIRE, we built a technical platform that can accommodate large differences without losing direction. A unified structure that can be adapted to local requirements, user journeys, and market logics.
The new digital architecture makes it easy to scale, edit, and target – while both UX, accessibility, and conversion have been considered from the start. Visually and technically, everything now connects, whether the user encounters the brand in Texas or Germany.
We also handled copy and creative direction for the launch of VIKING Valkyrie in the USA – and brought it all together in a digital universe that makes the brand present and navigable across continents.
Together with VIKING FIRE, we built a technical platform that can accommodate large differences without losing direction. A unified structure that can be adapted to local requirements, user journeys, and market logics.
The new digital architecture makes it easy to scale, edit, and target – while both UX, accessibility, and conversion have been considered from the start. Visually and technically, everything now connects, whether the user encounters the brand in Texas or Germany.
We also handled copy and creative direction for the launch of VIKING Valkyrie in the USA – and brought it all together in a digital universe that makes the brand present and navigable across continents.
Results
Digital universe rolled out globally
More product inquiries from the site
Unified brand experience across markets
Ready for scaling and new launches
Results
Digital universe rolled out globally
More product inquiries from the site
Unified brand experience across markets
Ready for scaling and new launches
Results
Digital universe rolled out globally
More product inquiries from the site
Unified brand experience across markets
Ready for scaling and new launches
Contact us
Anja Thrane
Client Director & Partner
Contact us
Anja Thrane
Client Director & Partner
Contact us