How does one digitize the membership journey through data?

How does one digitize the membership journey through data?

How does one digitize the membership journey through data?

Client

Virke

Virke is the main organization for the trade and service industries with over 25,000 member companies. Members receive legal advice, access to industry-specific communities, and influence over political framework conditions.

Client

Virke

Virke is the main organization for the trade and service industries with over 25,000 member companies. Members receive legal advice, access to industry-specific communities, and influence over political framework conditions.

Client

Virke

Virke is the main organization for the trade and service industries with over 25,000 member companies. Members receive legal advice, access to industry-specific communities, and influence over political framework conditions.

Challenge

Virke wanted to offer more targeted insights and advice, but was limited by technical debt, lack of data structure, and fragmented data sources. The insights were time-consuming to collect, difficult to reuse, and not detailed enough for strategic purposes. 

Challenge

Virke wanted to offer more targeted insights and advice, but was limited by technical debt, lack of data structure, and fragmented data sources. The insights were time-consuming to collect, difficult to reuse, and not detailed enough for strategic purposes. 

Virke wanted to offer more targeted insights and advice, but was limited by technical debt, lack of data structure, and fragmented data sources. The insights were time-consuming to collect, difficult to reuse, and not detailed enough for strategic purposes. 

Solution

With a new data platform, Virke can now develop and launch digital services faster and more efficiently. The platform gathers both existing and new insights in one solution - Virke Insights – which provides members with:

  • Overview of macro trends, e-commerce, and forecasts

  • Tailored information based on industry affiliation

  • Monthly reports via the “quick index”

Solution

With a new data platform, Virke can now develop and launch digital services faster and more efficiently. The platform gathers both existing and new insights in one solution - Virke Insights – which provides members with:

  • Overview of macro trends, e-commerce, and forecasts

  • Tailored information based on industry affiliation

  • Monthly reports via the “quick index”

With a new data platform, Virke can now develop and launch digital services faster and more efficiently. The platform gathers both existing and new insights in one solution - Virke Insights – which provides members with:

  • Overview of macro trends, e-commerce, and forecasts

  • Tailored information based on industry affiliation

  • Monthly reports via the “quick index”

Results

Virke has significantly increased its capacity in innovation and service development. The new platform enables:

  • Faster rollout of new services

  • More personalized member communication

  • Scalability and increased operational efficiency

  • Improved user experiences and stronger competitive advantages

Results

Virke has significantly increased its capacity in innovation and service development. The new platform enables:

  • Faster rollout of new services

  • More personalized member communication

  • Scalability and increased operational efficiency

  • Improved user experiences and stronger competitive advantages

Results

Virke has significantly increased its capacity in innovation and service development. The new platform enables:

  • Faster rollout of new services

  • More personalized member communication

  • Scalability and increased operational efficiency

  • Improved user experiences and stronger competitive advantages

Contact us

Jesper Nørding Pedersen

Managing Director & Partner

Contact us

Jesper Nørding Pedersen

Managing Director & Partner

Contact us

Jesper Nørding Pedersen

Managing Director & Partner