Forte has been a strategic partner for Huseierne since 2023 and has, for several years, been the member organization's technology and design partner. Now, marketing technology also becomes a part of the delivery. The new huseierne.no websites, which were launched in 2025, use the platform to display relevant information and exclusive services to logged-in members.
With MarTech as a new part of the collaboration, the partnership is expanded further with a focus on increased member growth, greater relevance, and more coherent customer experiences. The agreement marks an important step in the further development of Huseierne's digital member experiences.
– Forte has a unique approach, where members' needs are at the center of both advice and choice of technology. For us, it was crucial to find a partner who understands that good experiences come first, and that the technology must support – not control – this, says Christine Ekenes-Fosback, Head of Growth and Loyalty at Huseierne.
From left: Are Solberg, Christine Ekenes-Fosback, and Arild Horsberg.
The agreement comes as a direct follow-up to a successful MarTech Assessment conducted in November and December 2025, where Forte and Huseierne together mapped out needs, ambitions, and technological prerequisites for further growth and relevance.
– The new MarTech stack gives Huseierne better insight into the members' needs and makes it possible to deliver more relevant, targeted, and coherent communication – at the right time and in the right channel, says Are Solberg, Head of MarTech at Forte.
As part of the agreement, Forte will implement Tealium CDP and Agillic Marketing Automation. The solutions will be closely integrated with the service platform that Forte and Huseierne have already built together, and will be used to personalize both the website and member communication across channels.
– This is an important step to ensure loyalty and continued member growth. For us, it is about being relevant to members and exploiting the strength of the synergy between technology, user experience, and now also marketing. Together with Forte, we are building a foundation that makes us better equipped for the future, says Christine Ekenes-Fosback at Huseierne.
The news was published on 15/01, and is written by Tobias Grimstad.
