Forte Advice has placed a new, experienced employee in the chair as Commercial Director.

The role has been filled by Claes Frederiksen, who in recent years has worked in a leading role at the digital agency Valtech for clients such as LEGO, Pandora, and Carlsberg, the agency writes in a press release.

And Claes Frederiksen's role at Forte Advice will, in short, be "sales and client development." In other words, more money should preferably enter the coffers. But first and foremost, it must be through collaborations positioned at the intersection of communication, tech, and business, which is Forte Advice's focus.

“Today, technology is the core of strong customer experiences and our clients' ability to differentiate themselves in the market. Claes has a strong understanding of how technology can create real value for clients. This makes him an important addition to our multidisciplinary setup,” says Jesper Nørding Pedersen, Managing Director and Partner at Forte Advice.

For Claes Frederiksen, the move also comes with a hope of getting closer to the clients.

“I have worked in large, global organizations where complexity often creates distance to both clients and employees. Forte Advice has close collaboration across disciplines and a clear ambition to connect strategy and execution, and that was what made it an obvious match for me,” he states.

The news was published on 15/01-2026 in Dansk Markedsføring: https://markedsforing.dk/artikler/note/ny-kommerciel-direktoer-til-forte-advice/