We are incredibly happy to share that Thomas Sofienberg is now joining as a Partner at Forte Advice. An appointment that honors his expertise, his leadership, and his significance in the development of our technology business – and marks an important step for the whole firm.
Since 2021, Thomas has been a central driving force in building our technology area. He has played a key role in working with loyalty programs, IT infrastructure, app and product development, as well as AI-driven solutions.
He is characterized by his unique ability to combine technological depth with business understanding, humanity, and the capacity to facilitate complex collaborations.
And most importantly: You can trust Thomas' advice in a field where many talk about impact – but few can document it. His approach and leadership have elevated both our solutions, our culture, and our level of ambition. Therefore, the partnership is a completely natural next step.
“Thomas has played a crucial role in strengthening our technological foundation and clients such as Metroselskabet, PHM Group, and CBS, among many others. Clients where digital business development is the foundation for successful transformations.
He is both professionally sharp, strategically thinking, and a person who creates energy around him. And navigates complexity in a completely natural way at a very high level.
His entry into the partnership is just as important for our clients as it is for us as an organization.” - Jesper Nørding Pedersen, Managing Director & Partner
For Thomas, the partnership is about building on everything we have created – and about standing even stronger in the intersection of technology, strategy, and creativity.
“I am very proud to become a part of the partnership at Forte Advice. A place I stepped into several years ago. With big ambitions, but also a long list of tasks and a significant shift in direction ahead of us. It has succeeded, I think, and we have just barely gotten started.
Forte Advice is now a place where we combine strategy, communication, and technology in a way that creates real value for our clients. A place where our clients come with complex issues and high ambitions that require a team of the most skilled specialists and competencies – in Tech, AI, change management, design, and much more. Those are the people I am surrounded by every day. Lucky me.
I look forward to continuing the work of developing our technology business, the culture, and the solutions that will make us – and our clients – even stronger in the years to come.” - Thomas Sofienberg, Partner
With Thomas as Partner, we strengthen the entire firm - from Agendas to Brands and of course Technology. The appointment is a clear signal that technology is not sidelined in our work, but is an integral part of it.
It is an extension of our ambition to create solutions that can both be measured and felt – all the way out in the products and experiences that people use every day.





